I have been waiting for some wonderfully nice ad to start this blog and here I saw it.
Kya connection hai: Chai --> Jaago --> Voter --> Election. One of the best social messages around. The ad doesn't end there, they have a website supporting the mission inn conjunction with an NGO "Janagraha". Pretty interactive I must say.
Good and subtle brand recollection too, which anyways goes without saying because of the name sync between Tata and Tea
Kudos to the agency!!!