Sunday, November 16, 2008

Jaago Re! by Tata Tea! The Best Not Dumb ad

I have been waiting for some wonderfully nice ad to start this blog and here I saw it.

Kya connection hai: Chai --> Jaago --> Voter --> Election. One of the best social messages around. The ad doesn't end there, they have a website supporting the mission inn conjunction with an NGO "Janagraha". Pretty interactive I must say.

Good and subtle brand recollection too, which anyways goes without saying because of the name sync between Tata and Tea

Kudos to the agency!!!